Hey, I’m Chels!
Copywriter. Creative. Brand obsessive. Ideas person.
I’m a British (half Welsh, half English) writer newly in Singapore, via Switzerland — travelling and writing as I go.
I have over 6 years of experience telling stories and building brands in the creative, advertising, start-up, and big-brand worlds.
I’ve led copy direction for over 15 global campaigns, shaping multi-channel storytelling from concept to execution across more than 20 markets.
If you’d like to see my work, take a look at my portfolio. If you’d like to see who else I’ve worked with, take a look at my LinkedIn.
How can I help you?
Maybe you’re an entrepreneur or new business owner who needs someone to help bring your vision to life with words. Maybe you’re a start-up who needs to figure out who you are or build a team. Maybe you’re a scale-up with a creative team but no copywriter. Maybe your copywriter is currently ChatGPT and something’s not quite right. Maybe you’re a big brand who needs a day or two of ideas for a campaign. Maybe you’re a small brand who needs an extra pair of hands to type up some words and share ideas. Maybe you’re a publication looking for a new voice. Maybe you’re not sure what you need yet.
I’d love to hear from you.