Copywriter. Creative. Brand obsessive. Ideas person.

I’m a British writer living in Singapore, fresh from a long stint in Switzerland, where I worked as Global Copywriter for a Fortune 500 company.

Sensing there was a better way to do things (clarity, not chaos), I launched Copy by Chels.

I lean on over 6 years of experience crafting stories and shaping brands across the creative, advertising, start-up, and big-brand worlds. I’ve led copy direction for more than 15 global campaigns, building multi-channel storytelling from concept to execution across 20+ markets.

How can I help you?

Maybe you’re an entrepreneur or new business owner who knows what they want, but doesn’t know how to say it. Maybe you’re a start-up who needs to figure out who you are. Maybe you’re a scale-up with a creative team but no copywriter. Maybe your copywriter is currently ChatGPT and something’s not quite right. Maybe you’re a big brand who needs a day or two of ideas for a campaign. Maybe you’re a small brand who needs an extra pair of hands to type up some words and share ideas. Maybe you’re a publication looking for a new voice. Maybe you’re not sure what you need yet.

If any of this sounds familiar, I’d love to hear from you.

Book a consultation

Want to see some of my work? Here’s my portfolio.

Curious about who I’ve worked with? LinkedIn.